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When we are sending request (with long url to make short url) to Google URL Shortener API service, Google will authenticate our application with API key or through OAuth 2 token authentication. So we need either Google API key or Google oAuth 2.0 client ID.
Google URL Shortener API is one of the Google service, which takes long url (https://www.demo.phpcable.com/url_short/) and squeezes it into short as URL with few characters (https://goo.gl/EW5xx9) to use in tweets and etc